HTC: Stop the Madness
Hero. Imagio. PURE. MyTouch3G. Cruise. Diamond. Touch. Tilt 2. Touch Pro2. Touch Pro. G1. Touch Dual. P4000. P4300. P4351. Dash 3G. Ozone. S743. Snap. Shadow Hotspot. S621. S640. Dash. Shadow. SMT5800.
That laundry list of model names is HTC’s complete lineup of mobile devices. Confused? Unless you put some honest effort into memorizing what’s what, there’s no clear way to figure out and remember which phone works on what carrier (some models come in versions that work on multiple carriers; some don’t) and which operating systems they run (some run Android, but most use some version of whatever the Windows mobile platform is called now). And let’s not even talk about the hardware differences.
I know HTC’s business model is to supply a wide spectrum of phones to a variety of different carriers. It’s obviously going to create a lot of SKU’s and the need for unique names. But you can’t expect the average consumer to decipher over two dozen models and figure out what’s what. Someone in HTC’s marketing department needs to read the 2009 version of Apple’s playbook; not the 1989 version.